CSB

CSB

Works:

Branding,packaging,marketing collaterals,social media,photoshoot

Challenge:

We were approached by the CSB team to build their full branding design and branding guidelines with packaging and marketing collaterals, along with photoshoot and social media management.

The CSB project was challenging because it needed us to successfully position the brand in two distinct market subsets, namely the confectionary and the baking industries.

  • Strategy
    Consultation,Marketing Plan
  • Design
    Logo, Brand Identity, Store Branding, Marketing Collateral, photoshoot,social media,packaging,menu designing

APPROACH:

Coral Sweets and Bakers:

As the name signifies that it is a sweet shop as well as a bakery, we have creatively and carefully crafted a branding strategy . In order to make an impressive logo, we have altered the parent company CORAL GRAND logo and brought out the logo that symbolises the chef hat crafted with the coral logo, and we have taken good care of the typography in the logo so as to sustain the authenticity of the parent company logo.

We have done an impressive photoshoot of the bakery, sweets, and desserts of CSB.

We have strategically planned marketing and promotion ideas like: newspaper ads, pamphlets,banners,standees etc.

Our main focus was social media, where we planned to showcase their products and offerings.

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